Is the business in your sector incredibly cutthroat? To make an impression and stand out to your audience, you need a distinctive marketing strategy. However, you can present yourself to important people. A video brochure is an effective marketing tool for reaching high-value and high-margin customers because it is portable, upgradeable, and unforgettable.
Video brochures combine aesthetic and technical elements to create a compelling message for the right audience. What a video brochure is and what it can do for your brand will be covered in this blog post.
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What is a Video Brochure?
A video brochure is an innovative marketing tool that can be used to showcase a product or service and is capable of being distributed directly to your target market. A video automatically starts playing on the HD, IPS screen inside the finished card product.
They can be a useful tool for presenting complex information without overwhelming your audience, which can occasionally happen with printed materials and lengthy content.
What Are the Benefits of Video Brochures?
Accessibility
The two-stage process of promotional products is eliminated with video brochures. You’ll retain more than 50% of your audience if you skip this second step since they won’t have to download any software, connect to Wi-Fi, or plug into a power source.
An automatic switch-on and playback begin when you open the cover of a video mailer, book, or brochure. Because it automatically plays, you have their attention right away. No other tool is as straightforward, useful, or memorable.
Simplify Your Message
Is your product difficult to use? You can present complicated information in an approachable manner with the help of video brochures. Even the most uninteresting topics can be given a little excitement and mystery by them.
Customizable and Bespoke
With a custom and free design layout created by our in-house designers, you can easily adapt your video brochure to match your campaign or brand. Your artwork and logos are needed; we’ll take care of the rest.
You can also choose from a variety of unique finishing options for your video brochures, such as debossing, spot UV varnish, foil effects, and soft touch lamination.
Fully Portable
Without an internet connection or the need to download any software, you can reach your audience anytime, anywhere. You can watch your video as many times as you like with a battery life of 90 minutes. Even a rechargeable lead is included just in case.
Effective Promotional Tool
One of the most successful advertising techniques developed in the past 25 years is the video brochure. They not only are simple to order and use, but they also significantly increase brand recognition compared to competing products. Like nothing else, they provide a link between online and offline media.
The Differences Between Hard-Cover and Soft-Cover Video Brochures
Hardcover and softcover versions of video brochures are both available. Their only difference in appearance is that they both perform the same duties. A softcover video brochure isn’t particularly soft, despite what the name might imply. The main differences are in the look and feel of the hardcover edition, which is more resilient. To sum the differences up:
Hardcover Video Brochure:
• A more premium look and feel
• Take longer in production
• Durable
• Has a lip
• 1000gsm grey board lined with a 157g silk paper
Softcover Video Brochure:
• Simple layout
• Can be produced quicker than hardcover brochures
• Less heavy and therefore less expensive to post
• Can easily incorporate slots for business cards and leaflets
• No lip
• 300gsm or 18PT C1S card wrapped around a foam base
Variety of Sizes and Upgradable Options
There are many different sizes, resolutions, and functionalities for video brochures. The current range is 2.4, 4.5, 5.0, 7.0, and 10 inches. Like with televisions, every screen is measured from corner to corner.
Since all screens are now fully HD with IPS options, the quality of the screens has significantly increased over the past few years. The all-angle viewing capabilities of In-Plane Switching (IPS) screens make them perfect for multi-person viewing situations.
Additional flash memory, control buttons, or the newest touchscreen technologies are other ways to upgrade your video brochure and make it even better. Our brochures can store 256MB of HD video for 10 minutes, but if more space is needed, it can be expanded to 8GB. Although the length of a video brochure’s contents rarely exceeds 5 minutes, extra time is available if necessary.
Your audience will have plenty of time to watch your promotional video and possibly share it with others because the standard battery has a runtime of 90 minutes before needing to be recharged. If more battery life is needed, we can upgrade the battery.
How Does a Video Brochure Differ from a Video Box?
A video box is a packaging option that can hold various promotional items, medical devices, or any other product a client would like to distribute and promote in conjunction with a video, such as coffee bags or shower fixtures. The video in the box can demonstrate how to use the item or provide a more thorough explanation. Typically, whatever is needed is housed in video boxes, which are made to order and to precise measurements.
A video brochure is the ideal marketing tool to present your company, product, or service to the right customers in a novel way. Using a video brochure is an excellent way to promote your brand and make a difference, from aiding in the explanation of complex information to directly targeting your audience.
Summary
A custom-printed softcover or hardcover that has a Liquid Crystal Display (LCD) embedded into it is a video brochure. With a wide range of sizes, video business cards, brochures, mailers, boxes, and other display-based products, you can easily flip to share your video message.
